It stands for the Association of Tourism Piriapolis.
It is integrated by the Commercial and Industrial Center of Piriapolis, the Centre of Hotels and Restaurants of Piriapolis, the Piriapolis Real Estate Center, the Development and Tourism Association, the Municipality of Piriapolis, the Maldonado Departmental Municipality and the Ministry of Tourism and Sports.

APROTUR carries out various activities to promote tourism both nationally and internationally. Participates in international tourism fairs, organizes the festival Giant Paella, generates tourism promotional materials (print and digital), promotes the destination via the Internet and manages tourist information centers in the area, among others.

It also works locally in an effort to build awareness among the local people about living in a tourist destination (conferences, training sessions, project development with students, rescuing the memory of fate, etc.).

APROTUR work is developed within a regional framework, at a departmental level and at an extra departmental level.